What is my return rate?Updated 2 years ago
The return rate is an eCommerce metric that refers to the frequency at which customers return their online orders.
This is an important metric as it highly impacts customer satisfaction and revenue.
The following illustration shows the return rate formula:
You received and fulfilled 1000 orders in December of 2021, and 200 of them were returned.
Therefore, your ecommerce return rate = (200 / 1000) X 100 = 20%